Press Releases…

hh_soul_30.jpgI’m doing a booksigning in a few weeks and somehow the subject of press releases came up in the discussion back and forth between me, the bookseller and the lady who helps me with my promo.  The bookseeller wanted to see if we could get the signing into the local paper.  (does this mean pictures? man, i hope not)

I’ve never written a press release.  I’ve never used one.  I’ve got a professional press bio for one of my publishers, and one that’s a little more fun, like this one.  Since we’re cutting it kind of close time wise, I asked the lady who does my newsletter type promo, versus emailing my editor at Berkley to see if they could help.   Dorine, thru Millennium Promotion, is helping me out, but I thought I’d make it easier and see if I could find SOME sort of sample press release on line.

Shouldn’t be hard, right? 

Well, little did I know… I found sites where they can easily put me together a press release for the low, low cost of $600.  I found various author sites with writer resources that might have been helpful, but most of the links were dead.  I did find a couple of samples but they weren’t geared to romance, or even books in general.

Thankfully…I did find this site and the very helpful information of the Five W’s.

“Five W’s”: who, what, when, where, why, and how

I know who I am, what I’m doing (usually) and in the case of the signing, the when, the where and the how.  So viola… press release.

*Release Source:       Millennium Promotion Services, Inc 

FOR IMMEDIATE RELEASE Paranormal Romance Comes to

Radcliff, Kentucky—Multi published romance author Shiloh Walker will be signing two of her newest releases at the Bookstore In Radcliff April 14, 2007 from 2-4pm. 

Signing Details

Saturday April 14, 2007 2-4 PM

            301 Lincoln Trail Blvd

Radcliff, KY



Her latest release, Hunters: Heart and Soul is a high speed, action packed erotic romance featuring two original stories set in the popular world of The Hunters. 

Shiloh will also be signing Lover from Another World, a collaborative effort between Ellora’s Cave Publishing and Pocket Books.  Lover from Another World features one of  Shiloh’s earliest books, Voyeur, previously only available in ebook. 

With many titles under her belt, Shiloh writes for three different publishers, in a variety of romance sub-genres.  In the December 2006 issue of Cosmopolitan magazine, one of her stories, His Christmas Cara, from All She Wants was featured as a RED HOT READ. 

Link to author’s website

ABOUT THE AUTHORShiloh Walker is the author of more than thirty published romances.  Born in
Louisville, Kentucky in 1976, b age twelve, she knew she wanted to be a writer, although her mom insists that she was even younger. After graduating high school, she went to college to become a nurse, although she continued to write constantly. When she was 26, she was offered a contract with Ellora’s Cave for Her Best Friend’s Lover. A few months before she turned 28, she made the plunge and turned to writing full time.

It was almost painless even.  Definitely not worth paying $600 for.