{"id":32151,"date":"2013-05-22T08:00:32","date_gmt":"2013-05-22T12:00:32","guid":{"rendered":"http:\/\/www.shilohwalker.com\/website\/?p=32151"},"modified":"2019-08-23T13:25:26","modified_gmt":"2019-08-23T17:25:26","slug":"why-amazon-bn-reviews-matter","status":"publish","type":"post","link":"https:\/\/www.shilohwalker.com\/website\/2013\/05\/why-amazon-bn-reviews-matter\/","title":{"rendered":"Why Amazon &#038; BN reviews matter"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">I had a reader ask me why the Amazon &amp; BN reviews matter&#8230;&nbsp;<\/span><\/p>\n<p><a style=\"color: #ff4b33; line-height: 21.81818199157715px; font-size: 16.363636016845703px;\" href=\"https:\/\/i0.wp.com\/www.shilohwalker.com\/website\/wp-content\/uploads\/2010\/11\/dreamstimefree_2759971.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-13677 aligncenter\" alt=\"dreamstime free\" src=\"https:\/\/i0.wp.com\/www.shilohwalker.com\/website\/wp-content\/uploads\/2010\/11\/dreamstimefree_2759971-300x300.jpg?resize=180%2C180\" width=\"180\" height=\"180\" srcset=\"https:\/\/i0.wp.com\/www.shilohwalker.com\/website\/wp-content\/uploads\/2010\/11\/dreamstimefree_2759971.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.shilohwalker.com\/website\/wp-content\/uploads\/2010\/11\/dreamstimefree_2759971.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.shilohwalker.com\/website\/wp-content\/uploads\/2010\/11\/dreamstimefree_2759971.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.shilohwalker.com\/website\/wp-content\/uploads\/2010\/11\/dreamstimefree_2759971.jpg?w=2340&amp;ssl=1 2340w, https:\/\/i0.wp.com\/www.shilohwalker.com\/website\/wp-content\/uploads\/2010\/11\/dreamstimefree_2759971.jpg?w=3510&amp;ssl=1 3510w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/a><\/p>\n<blockquote><p>I&#8217;ve noticed you&#8217;ve been pushing for more reviews&#8230;the book club thing and periodic requests for reviews, etc on twitter, FB. &nbsp;I don&#8217;t ever pay attention to them. &nbsp;I ask friends or go to blogs. &nbsp;Store reviews just don&#8217;t matter to me. &nbsp;What&#8217;s the big deal?<\/p><\/blockquote>\n<p>Well, bottom line&#8230; they are a very big deal.<\/p>\n<p>I can&#8217;t claim a lot of hard knowledge on this but these are some of the things I&#8217;ve discovered with selfpublishing. &nbsp;The number of reviews I received on <em>Blade Song<\/em> helped get me some of the &#8216;promo&#8217; deals, like the daily deals, which actually benefits readers, too.<\/p>\n<p>But again, this is just stuff that&#8217;s either been my experience or things I&#8217;ve learned in workshops, etc. &nbsp;None of this has come straight from the horse&#8217;s (Amazon\/BN&#8217;s) mouth.<\/p>\n<p>Reviews at Amazon and BN add up to two key things:<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">&#8216;discoverability&#8217;<\/span><\/li>\n<li><span style=\"font-size: 16px;\">&#8216;promo&#8217; offerings from online retailers offer (sales, etc)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>So what&#8217;s with the &#8216;promo&#8217; thing and what does that matter?<\/p>\n<p>The promo thing translates to sales&#8230;and who doesn&#8217;t like sales, right?<\/p>\n<p><em>X<\/em> number of reviews can lead to things like<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">&#8216;daily deals&#8217;<\/span><\/li>\n<li><span style=\"font-size: 16px;\">&#8216;gold box&#8217; <\/span><\/li>\n<li><span style=\"font-size: 16px;\">other stuff<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\"><span style=\"line-height: 21.81818199157715px;\"><br \/>\n<\/span><\/span><span style=\"font-size: 16px;\">&nbsp;Reviews alone aren&#8217;t going to get the daily deals, gold box deals, etc. &nbsp;The majority of the reviews need to be positive. &nbsp;Your pub has to push for the deal, there&#8217;s wrangling and hassling, etc. &nbsp;I didn&#8217;t do any of it to get the daily deal&#8230; Inscribe did it all for.<\/span><\/p>\n<p>But it&#8217;s not just the promo thing. &nbsp;Increased reviews leads to increased discoverability. &nbsp;You show up in search results more&#8230;<i>people who looked at this also looked at&#8230;<\/i>etc, I think.<\/p>\n<p><span style=\"font-size: 16px;\">If people aren&#8217;t seeing your book, they can&#8217;t&nbsp;<\/span><em style=\"font-size: 16px;\">buy<\/em><span style=\"font-size: 16px;\"> your book.<\/span><\/p>\n<p>Once you hit X amount of reviews on Amazon (and I think BN), you move into a different &#8216;algorithm&#8217; which means your books show up more on book searches. &nbsp;When your books pop up, more people see them. &nbsp;If your books aren&#8217;t popping up a lot, then people can&#8217;t see them to buy them. &nbsp;Decreased book sales will eventually lead to your publisher deciding not to renew your contracts&#8230;and that leads to canceled series. &nbsp;Which has happened to me twice.<\/p>\n<p>Yes, the readers&nbsp;<em>looking<\/em> for you will find you, but the casual buyer? &nbsp;Not so much. &nbsp;The browsing days in a bookstore are fading so the discoverability factor for online shoppers is becoming crucial.<\/p>\n<p>The market is getting tough and yes, reviews are important, more now than ever. &nbsp;You don&#8217;t have to be a professional reviewer&#8230; just say&#8230;<em>hey, I liked this book and here is why. &nbsp;<\/em>Or even&#8230;<em>this book didn&#8217;t appeal as much&#8230;and this is why<\/em>.&nbsp; I don&#8217;t want to be that author who is constantly begging for reviews, but if you enjoy a book of mine, if you feel inclined to leave a review, posting it to Amazon or BN is a huge help and I very much appreciate it. &nbsp;\ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had a reader ask me why the Amazon &amp; BN reviews matter&#8230;&nbsp; I&#8217;ve noticed you&#8217;ve been pushing for more reviews&#8230;the book club thing and<a href=\"https:\/\/www.shilohwalker.com\/website\/2013\/05\/why-amazon-bn-reviews-matter\/\" class=\"more-link\"><span class=\"screen-reader-text\"> &#8220;Why Amazon &#038; BN reviews matter&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10161045129738658_54762468447":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_bluesky_dont_syndicate":"","_bluesky_syndication_accounts":"","_bluesky_syndication_text":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[43,60],"tags":[250,327],"class_list":["post-32151","post","type-post","status-publish","format-standard","hentry","category-qs-i-get-asked-a-lot","category-useful-places-for-writers","tag-reviews","tag-writer-stuff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Amazon &amp; 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